Taylor Wood Joins SBG as Director of Inventory Sales

Taylor Wood Joins SBG as Director of Inventory Sales

Taylor Wood

Sun Broadcast Group has announced its newest hire, Taylor Wood, as Director of Inventory Sales. Wood has an extensive background in radio strategic planning and listening trends, having recently held the position of Senior Partner/Associate Director of National Radio Investment at GroupM. His new role will focus on building lineups that serve advertisers’ needs and reach their audiences in the most efficient way possible, strategizing with agencies and clients to develop proposals that bring value to Sun Broadcast Group’s partners.

“Anyone who has ever bought or sold network radio knows Taylor Wood,” said Sun Broadcast Group’s President Warren Friedland. “His passion for radio runs deep and his understanding of national radio buys is unparalleled in our industry. Taylor is the perfect addition for Sun and complements the phenomenal sales team we have built.”

Wood adds, “I am truly excited to join the Sun Broadcast Group and Gen Media Partners family. Sun has rapidly established itself as a leader in the audio space and continues to invest in new products and offerings at a time when Audio is experiencing a resurgence of attention from advertisers and agencies. I look forward to working with the team to help position the company for the next chapter and to continue the growth.”

Taylor Wood’s vast background includes over 15 years in radio. He began his journey as a Negotiator for National Radio Investment in 2005, then became an Account Executive for Clear Channel Radio in 2007. Wood later joined GroupM in 2010 and worked his way up with positions as Partner / Negotiator and Senior Partner / Supervisor.