Mobile phones have always been a revolutionary invention, and the fame and rage behind them has been revolutionary too. Essa Ismail Merchant, the managing director of Advanced Computers and Mobiles India Private Ltd was quick to understand that, and hence he began his journey in the telecommunication industry.
His journey started with humble beginnings, but Mr Essa Merchant was set on path to make the very same product stand out from his competitors, and he did so by changing his distribution model – so in a world far ahead of Amazon and Swiggy, he went ahead and launched a last mile delivery solution.
The solution allowed quick delivery services in the hands of his customers. The people making it happen were trained bikers that the managing director of Advanced Group had hired specifically to stay two steps ahead of his competitors. The word about this spread around quick — most of it had to do with the effectiveness of the distribution model and the natural fast paced way of business in the telecommunication industry.
The recognition and fame for this reached far and beyond, so when established brands like Blackberry, Alcatel, Lenovo, Philips, Motorola, LG, HTC, etc, came to India, they were eager to set ties with Advanced Group.
The success of this brand just keeps on building, and their new pathway for business is omni-channel distribution. Sharing his thoughts on the same, the managing director of Advanced Group said on his blog-site, “We endeavor to continue to contribute to the Indian economy by creating more jobs. As we head towards an Omni-Channel future for distribution, we continue to invest heavily in the development of these new-age platforms to enable streamlined distribution across the breadth of India.”
Speaking of the blog-site, check out EssaMerchant.com for exciting updates, insights and novel ideas on the telecommunication industry, bought to you directly by Mr. Essa Ismail Merchant himself.
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