Dunzo’s Inroads Across India’s Hyper Local Delivery Market

As the number of Covid-19 positive cases in India continue to surge, lockdowns are extending nationwide. The lockdown has served as a silver lining however for some businesses, and one such startup is Dunzo, a leading player in the hyper local delivery space. Leaders of Tomorrow caught up with Kabeer Biswas, Co-Founder & CEO, Dunzo, to understand the consumers’ changed buying patterns in the wake of the pandemic and how the door to door deliveries of essentials are now transforming dramatically.

Talking about Dunzo’s product range and turnaround times, Biswa mentioned, “Our customers buy 15,000 unique stock keeping units (SKUs) every week on Dunzo, which get delivered within roughly 25-30 mins of the time of order.” He further added, “Demand for FMCG goods and essentials on the Dunzo app has increased dramatically and the industry has witnessed a significant improvement in overall performance amidst the Covid-19 crisis. Business from existing stores on the Dunzo app has gone up substantially.”

Biswas also shared his observation that kirana stores are now leveraging technology platforms to cater to customer needs and adapt to the new normal, saying, “Dunzo is firmly focused on replacing your neighbourhood store runs with online orders.” 

Discussing the impact that Covid-19 has had on the Company, Biswas said, “The Covid-19 crisis has led to an increased demand for essential goods and customers have now started to transact across multiple categories organically.”

While talking future growth milestones, Biswas mentioned, “Our aim is to touch 5 million paid monthly users to turn into a profitable business.” Later when asked as to what is stopping Dunzo from having its wallet, he answered, “We work with Google Pay because they are our investors, and they are the largest online payment portal in the country.”

Talking about the company’s future plans, he concluded, “Dunzo will be collaborating with brands to develop new product and services. Helping brands improve their distribution network and helping brands identify already existing pockets of demand, are among our top priorities.”