Dublin, July 23, 2019 (GLOBE NEWSWIRE) — The “Global Media Planning and Buying Category – Procurement Market Intelligence Report” report has been added to ResearchAndMarkets.com’s offering.
The report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
The following companies are recognised as the key suppliers: Omnicom, PUBLICIS, WPP, DENTSU, IPG, Vivendi.
One of the procurement best practices for buyers is to invest in benchmarking studies of suppliers for better knowledge on market pricing or billing rates by function and job role.
According to the report, one of the key growth contributors for the global media planning and buying market is the rapid outsourcing of media planning and buying operations by buyers owing to a shortage of skilled labor handling media operations and lack of technological platforms for such media operations.
Further, the report states that one of the key category management strategies for the buyers in the global media planning and buying market is to engage with AORs will to achieve cost savings on contract management of individual agencies. Also, it will lead to reduction of CAPEX for buyers.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
Category driver
- Rise of digital marketing channels
Category management strategy
- Transparency in billing rates
Procurement best practices
- Implementing supplier performance tracking metrics
Key Topics Covered
PART 01: Executive Summary
PART 02: Market Insights
- Global category spend
- Category spend growth
- Spend segmentation by region
- Regional spend dynamics
- Regional influence on global spend
- Regional spend opportunity for suppliers
PART 03: Category Pricing Insights
- Pricing outlook
- Supplier cost structure
- Outlook for input costs
- Total cost of ownership analysis
- Overview of pricing models
- Comparison of pricing models
- Supply chain margins
- Cost drivers impacting pricing
- Volume drivers impacting pricing
PART 04: Cost-Saving Opportunities
- Supplier-side levers
- Buyer-side levers
- Quantifying cost-saving opportunities
- Quantifying cost savings by negotiation strategies
PART 05: Best Practices
- Innovation and success stories
- Procurement excellence best practices
- Procurement best practices
- Sustainability practices
PART 06: Category Ecosystem
- Market favorability index for suppliers
- Competitiveness index for suppliers
- Buyer power
- Supplier power
- Threat of new entrants
- Threat of substitutes
- Buyer ecosystem
- Supplier ecosystem
PART 07: Category Management Strategy
- Category management objectives
- Supplier and buyer KPIs
- Outsourcing category management activities
- Risk management
PART 08: Category Management Enablers
- Procurement organization
- Category enablers
PART 09: Suppliers Selection
- RFx essentials
- Supplier selection criteria
- Service level agreement
- Incumbent supplier evaluation metrics
PART 10: Suppliers Under Coverage
- Overview
- Supplier positioning
- Profile: Omnicom
- Profile: PUBLICIS
- Profile: WPP
- Profile: DENTSU
- Profile: IPG
- Profile: Vivendi
PART 11: US Market Insights
- Category spend in the US
- Price outlook
- Supplier cost structure in the US
- Margins of suppliers in the US
- Category cost drivers
- Category volume drivers
- Overview of best practices in the US
- Procurement best practices in the US
- US supply market overview
- Supplier positioning for the US
- Regional category risks
PART 12: Category Definition
- Category hierarchy
- Category scope
- Category map
List of Exhibits
- Global category spend (2018-2023)
- Category spend growth (2018-2023)
- Regional spend dynamics
- Regional spend dynamics
- Comparison of category maturity across regions
- Regional spend opportunity for suppliers (2018-2023)
- Category pricing dynamics
- Supplier cost breakup
- Input cost dynamics
- Total cost of ownership model
- Benefit comparison of pricing models
- Pricing models – Comparison matrix
- Supplier margin analysis
- Margin analysis across supply chain
- Cost drivers
- Volume drivers
- Cost-saving opportunities: Supply-side levers
- Cost-saving opportunities: Demand-side levers
- Cost-saving opportunity matrix
- Negotiation grid
- Innovation and success stories
- Procurement excellence summary: Impact on the category
- Supplier relationship management metrics
- Strategic sourcing and category management metrics
- Technology-facilitated procurement metrics
- Procurement best practices dashboard
- Sustainability practices: Impact on the category
- Sustainability best practices
- Market environment score
- Market competitiveness score
- Buyer power score
- Supplier power score
- Ease of market entry score
- Ease of substitution score
- Buyer ecosystem: Outlook
- Supplier ecosystem: Outlook
- Ecosystem disruption threats
- Key category management objectives
- Supplier KPI dashboard: Importance for the category
- Buyer KPI dashboard: Importance for the category
- Category management enablers
- Risk management matrix
- Category enablers: Organization
- Category enablers: Technology
- RFx questions
- Phase I RFI considerations
- SLA terms
- Supplier performance benchmarking criteria
- Supplier operational capability matrix
- Supplier positioning matrix
- Omnicom – Key information dashboard
- PUBLICIS – Key information dashboard
- WPP – Key information dashboard
- DENTSU – Key information dashboard
- IPG – Key information dashboard
- Vivendi – Key information dashboard
- US category spend (2018-2023)
- Category pricing dynamics
- Supplier cost breakup
- Supplier margin analysis
- Margin analysis across supply chain
- Cost drivers
- Volume drivers
- Procurement excellence summary: Impact on the category
- Supplier relationship management
- Strategic sourcing and category management
- Technology-facilitated procurement
- Procurement best practices dashboard
- Supplier operational capability matrix
- Supplier positioning matrix
- Risk management matrix
- Category definition
- Category nuances
- Importance of category relative to other categories
For more information about this report visit https://www.researchandmarkets.com/r/1mukhk
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.
CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 Related Topics: Media and Entertainment
Recent Comments