If more people than ever before are turning to reputation management businesses to improve their search results, can we still trust what Google shows us?
You’ve probably searched your name on Google to see what appears. You might have been shown your Facebook profile, perhaps a LinkedIn account, and maybe even a few online mentions of your job.
But what if Googling your name surfaces pages of negative news articles, critical blog posts and unflattering photographs?
A growing industry of consultants has sprung up promising to hide negative search results, replacing them with glowing reviews and positive press coverage.
Reputation management practitioners say their clients include lawyers, dentists,…
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