McDonald’s US announces 100% of its coffee for American restaurants is sustainably sourced one year ahead of its 2020 goal.
Launched in 2016, McDonald’s partnered with Conservation International to develop a new framework – called The McCafé Sustainability Improvement Platform (SIP) – to engage and guide its coffee supply chain towards sustainable sourcing, as well as investing long term in coffee growers and communities.
Three core ways McDonald’s is protecting the future of coffee include:
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Protecting the environment – Due to its location near the equator, coffee is one of the most vulnerable crops to be affected by climate change. Therefore, McDonald’s aims to promote sustainable production practices such as water conservation, planting new coffee trees and improving the soil.
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Scaling sustainability – Via its SIP framework, McDonald’s sources coffee sustainably and aims to develop its partnerships to protect the environment and support farmers.
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Supporting coffee farmers and communities – McDonald’s also aims to train farmers on technical guidance, provide community support and provide premium payments to support economic viability via its SIP frameworks.
Mocdonald’s announcement of achieving 100% sustainably sourced coffee in the US ahead of schedule, is a significant step for its sustainability strategy.
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“As we prioritise McCafé as a go-to coffee destination, we recognise that sustainability is important to customers, coffee farmers and to helping ensure the supply of coffee for future generations,” said Marion Gross, Chief Supply Chain Officer, McDonald’s North America. “We’re thankful for the dedication of all partners throughout the McDonald’s system and supply chain who together achieved this important milestone where we serve customers delicious, high quality, and now 100% sustainably sourced McCafé coffee.”
“For over 25 years, Conservation International has worked with McDonald’s and today’s milestone is a clear signal to leaders everywhere on what can be achieved if business and conservation work together,” said Dr. M. Sanjayan, CEO, Conservation International.
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