The Common Objective (CO) sustainability-focused information and sourcing network is teaming up with the Sourcemap platform so that its users can create digital maps of their supply chains.
CO is a hub for more than 20,000 fashion and supply chain professionals from over 130 countries, while Sourcemap’s technology is used by firms such as US apparel giant VF Corp to track the supply chain footprint for ten of its brands’ most “iconic” products. The interactive source maps display the number and locations of suppliers in a region and allow consumers to zoom in for a close-up look at each supplier.
Transparency is one of the greatest challenges that currently faces the fashion industry, Sourcemap says. However, the industry is quickly waking up to its importance – with 81% of brands working towards tracing where their fabrics come from. But the expertise and the tools that will enable businesses to achieve supply chain transparency are not yet widely available, with only 37% of brands successfully publishing their tier 1 suppliers, according to the 2019 Fashion Transparency Index by Fashion Revolution.
Qiulae Wong, head of product and co-founder at Common Objective, says: “Transparency is fundamental to the CO platform. Through our platform brands and suppliers alike publish key information about their expertise, capacity, and sustainability practices. Integrating Sourcemap’s Transparency Map technology is a natural and exciting way to take this one step further.”