NEW YORK–(BUSINESS WIRE)–
The tool gives OTT broadcasters and video publishers the ability to split precise percentages of their ad inventory for A/B testing or to provide users with custom ad experiences
SpringServe, the leading independent video ad serving platform, today announced the release of its Inventory Router, which is tailor-made for over-the-top (OTT) publishers, broadcasters, and video content distributors. The feature provides video publishers a powerful and customizable tool that can be used to create custom ad experiences, manage complex billing relationships, control targeted demand stacks, set up true A/B tests, and much more.
While publishers have long found ways to implement basic user routing functionality by wrangling legacy ad servers, SpringServe’s Inventory Router doesn’t involve any “hacks” or workarounds; it is built directly into the platform as a feature.
“This tool–along with our powerful ad pod management, ad scheduling controls, and real-time data insights–show that SpingServe is at the forefront of OTT and CTV ad serving for broadcasters and video publishers,” said Joseph Hirsch, SpringServe’s CEO. “Our platform has been giving video publishers control over their inventory and yield since our founding, and the Inventory Router once again shows our fanatical commitment to providing publishers with cutting-edge solutions to age-old problems.”
In addition to the use cases mentioned above, SpringServe’s Inventory Router allows for sophisticated advertising splits to third party partners. Currently, many OTT developers have complicated advertising split agreements with distribution partners. With SpringServe’s Inventory Router, allocating certain percentages or user groups is easy and completely customizable.
The Inventory Router is available now to select platform members and will be rolling out platform-wide within the next few weeks.
SpringServe, the leading independent video ad serving platform, offers a full stack of ad serving, optimization, and automation solutions to make video ad serving smarter. Headquartered in New York City, SpringServe is an open solution that helps clients around the world effortlessly navigate the digital advertising ecosystem. Find out what the next generation of ad serving looks like. For more information, visit www.springserve.com.