Verizon Media wants to make its programmatic offerings safer and easier for advertisers through its new DSP inventory storefront.
The storefront seeks to connect advertisers with opportunities
like sponsorships, homepage takeovers and special packages across Verizon Media’s brands, such as Yahoo Sports, Yahoo Finance, HuffPost, TechCrunch and Xbox, as well
as other partners.
Storefront users are met with a series of opportunities like “TechCrunch Run of News” or “Engadget Reviews & Buyer’s
Guide” and can funnel results by category, brand or buying method.
According to Verizon Media, advertisers are able to gain greater control of their advertising choices and effectiveness
through an interface that lets them to propose a deal or request help with one click. Verizon Media’s account teams are on hand to assist inventory accessibility.
This latest tool joins
Verizon Media’s other recent offerings for DSP and SSP clients.
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During the summer of 2019, Verizon Media introduced a new omnichannel insights tool that helps marketers using the
company’s DSP “navigate the programmatic ecosystem, aggregating omnichannel insights from all Verizon Media DSP activity and customizing it to reveal a client’s optimal purchase
paths, supply mix and trends, ad formats, channels, auction type, and more.” The solution is powered by machine learning.
Last fall, the company signed its first publishing partner,
CafeMedia, to a new
ad offering that allows Verizon Media DSP clients to bid directly into CafeMedia’s header through prebid server technology.
In December, the company unified its
digital-out-of-home solution for publishers by combining the DOOH capabilities of its SSP and DSP with a new integration with its digital signage.
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